Colombia continues to position itself more and more as a must-see destination for great artists of international stature. According to the District Institute of Tourism, Bogota is the 6th best tourist place in the world and one of the five best places for live shows in Latin America.
In 2023, the Movistar Arena was ranked as the best venue in the country and one of the three (3) best in Latin America, according to Pollstar magazine of the United States, a leading publisher in the global entertainment industry, closing with a program of 105 events, more than 700,000 attendees and a participation of more than 55% in events in Bogota. The year 2024 shows to continue being a year of success and leadership for this venue, as it confirmed the beginning of the year with more than 65 events in its program.
The presentation of artists such as Martin Garrix, Gilberto Santa Rosa, Greeicy, Morrisey, No Te Va Gustar, Jonas Brothers, Laura Pausini, Mon Laferte, Vilma Palma, Megadeth, Juanes, Don Tetto, Farruko, Maná and André Rieu, among others, not only shows the remarkable participation of the industry in the local economy, but also the preference of promoters and artists to participate in venues that meet international technical requirements and are willing to invest in the construction of unique experiences.