In an industry like entertainment, which moves crowds, emotions, and brands, there are also environmental and social impacts. Faced with this reality, Movistar Arena decided to assume its role responsibly: it wants applause to also mean a gesture for the planet.
Therefore, each concert is an opportunity to raise awareness. Through concrete actions, it seeks to inspire attendees to adopt small changes that, when added together, make a big difference.
“We want to take advantage of the connection that music awakens among its fans to generate a positive influence that raises awareness, normalizes the moderate consumption of any resource, or properly classifies waste, and inspires everyone to take action for the planet,” says Carlos Yepes, Commercial Manager of Movistar Arena.
The path has not been easy. This transformation requires rethinking everyday life, investing time and resources, and finding committed allies. Today, that commitment translates into concrete achievements. Energy efficiency has made it possible, for example, to reuse rainwater in bathrooms and operate with 100% renewable energy thanks to a solar farm in Norte de Santander.
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