La Fiesta de la Sele: Bancolombia’s event at the Movistar Arena to watch Colombia vs. Portugal
La Fiesta de la Sele is an exclusive Bancolombia event taking place on Saturday, June 27, 2026, at Movistar Arena in Bogotá. It brings together more than 8,000 Bancolombia customers to watch the Colombia vs. Portugal 2026 FIFA World Cup match on a giant screen and end the night with a live performance by Marc Anthony. Access is reserved exclusively for Bancolombia customers who qualified through the campaign requirements; tickets are not available for public sale.
What Is La Fiesta de la Sele?
La Fiesta de la Sele is Bancolombia’s signature fan experience designed to take the excitement of supporting the Colombian National Team beyond the 90 minutes of the match. The event combines soccer, music, and entertainment in one venue, allowing attendees to enjoy the game on giant screens with immersive sound before celebrating with a live concert.
The event is part of Bancolombia’s long-standing sponsorship of the Colombian National Team, a partnership that has lasted for more than a decade. Its goal is to reward loyal customers with a unique shared experience for families and friends.
When and Where Is the Event?
- Date: Saturday, June 27, 2026
- Venue: Movistar Arena, Bogotá, Colombia
- Attendance: More than 8,000 Bancolombia customers
- Access: Private, invitation-only event (not open to the general public)
The event begins with the live broadcast of the match and concludes with a concert by Marc Anthony.
The Match: Colombia vs. Portugal
The centerpiece of the event is Colombia’s final Group K match of the 2026 FIFA World Cup. Colombia will face Cristiano Ronaldo’s Portugal on Saturday, June 27, at 6:30 p.m. (Colombia Time) at Hard Rock Stadium in Miami, Florida.
At Movistar Arena, attendees will watch the match on a giant screen in an atmosphere designed to recreate the excitement and energy of being inside the stadium.
Marc Anthony: Special Guest Performer
After the match, the venue will transform into a concert stage for Marc Anthony. The American singer, with more than three decades of international success and hits such as Vivir Mi Vida and You Sang to Me, will close the evening with a live performance celebrating Colombian soccer fans.
Who Can Attend and How Were Invitations Earned?
Admission is limited to Bancolombia customers who participated in the promotional campaign held between May 21 and June 15, 2026. The campaign consisted of three steps:
- Required registration. Before making any qualifying purchase, customers had to register at www.bancolombia.com/lafiestadelasele. Purchases or points earned without prior registration did not qualify.
- Qualify through one of two methods (whichever was completed first):
- Eligible purchases using Bancolombia debit or credit cards: spending COP $400,000 earned 2 invitations, while spending COP $800,000 earned 4 invitations.
- Puntos Colombia redemption: 600 Puntos Colombia earned 2 invitations, while 1,200 points earned 4 invitations.
- Invitation redemption. Once customers met the requirements, they received an email with instructions and a link to download their invitations.
Important: Each customer could qualify through only one method—either eligible purchases or Puntos Colombia—depending on which requirement was fulfilled first.
Tips for Attendees
If you already have your invitation, keep the following recommendations in mind:
- Arrive early. Invitations are general admission, so seating is available on a first-come, first-served basis.
- Minimum age. Admission is restricted to guests 14 years of age and older.
- Have your invitation ready. Download it in advance using the email sent by Bancolombia.
- Plan your arrival. Due to the large attendance, it is recommended to arrange transportation and parking ahead of time.
Frequently Asked Questions
Why is this match so important for Colombia?
It is Colombia’s final Group K match of the 2026 FIFA World Cup and could determine the team’s qualification for the Round of 32.
Who is the special guest performer?
Marc Anthony will perform a live concert immediately after the match.
Can anyone attend or purchase tickets?
No. This is an exclusive event for Bancolombia customers who qualified through the promotional campaign. Tickets are not available for public purchase.
Is there a minimum age, and are seats assigned?
Guests must be at least 14 years old to attend. Invitations are general admission, so arriving early is recommended to secure a preferred seat.
