Movistar Arena, an example of stages that integrate WiFi technologies for its more than 14,000 spectators

Through WiFi Marketing technological integrations, more than 16,000 new users have been connected during 2024 on this stage in the city of Bogotá, which will be home to such emblematic concerts as Residente, Residente, Cultura Profética, Medrano, Camilo, Myke Towers, among others.

'Smart Scenery' in music and concert spaces is revolutionizing the audience experience. A notable example is Les Docks de Paris in Aubervilliers, where intelligent lighting and sound systems have been implemented to adapt in real-time to the performances, improving the quality of the show. Meanwhile, in the United States, Madison Square Garden has incorporated augmented reality technology and crowd control systems that optimize safety and public interaction. Just like these, there are many other examples that demonstrate how smart scenarios, and even other large spaces such as shopping centers, are setting trends and transforming with the integration of next-generation connectivity technologies, augmented reality, big data, artificial intelligence and the Internet. of Things (IoT), among others.

Now, the Movistar Arena, located in the city of Bogotá, has also been a great example of this context. Not only because of its emblematic façade, which allows for LED lighting or different types of messages but also because they have already managed to integrate different technological strategies to make their ticket office digitalized or have free WiFi for its more than 14,000 spectators.