Movistar Arena: five years of success and its impact on the hearts of music audiences

The Movistar Arena, an iconic entertainment venue in Colombia, celebrates its fifth anniversary, marking an important milestone in the country's live music industry.

With a capacity to host thirteen thousand spectators, the venue has become the epicenter of numerous musical events that have spanned a wide range of genres, from pop and rock to Latin and electronic music. Its versatility has been key to attracting nationally and internationally renowned artists, giving the Bogota audience the opportunity to enjoy live performances of the highest caliber.

“We have consolidated our position as a leader in live entertainment in Colombia (…) Our commitment to excellence and musical diversity has allowed us to attract a diverse audience and create memorable experiences for our attendees.” stated Luis Guillermo Quintero, General Manager of Movistar Arena.

One of the most remarkable aspects of Movistar Arena’s trajectory has been its ability to adapt and evolve, especially in response to the COVID-19 pandemic. During a period when the music events industry was affected, the team behind it knew how to reinvent itself and move forward, as the team learned to be more efficient and reactive.