The Boombox by Hennessy, the cognac brand’s new bar that opens in Bogotá

The brand opened its first bar in Bogotá on April 25. “The Boombox by Hennessy was born to provide its clients with a space where they can experience the universe of Hennessy, celebrate and connect with music in Colombia, promote the prestige and elegance that the brand has, and at the same time increase its positioning in the market by targeting a younger and more modern audience" reads a statement.

The Movistar Arena was the place chosen by the company to be the headquarters of its first bar in the Colombian capital. The Boombox by Hennessy is located in the south area of ​​the stage and is part of the VIP places offered by Movistar.